Lulani

Lulani, a brand rooted in tranquility and inspired by the world’s most luxurious destinations, set out to become a standout name in home design and décor. But with no physical storefront and a goal to launch entirely online, the challenge was clear: how do you create an immersive, high-end brand experience digitally—one that conveys elegance, quality, and trust from the very first click?

Lulani needed everything from the ground up: branding, product presentation, e-commerce infrastructure, and marketing content that would allow them to compete with top-tier lifestyle brands—all while staying true to their mission of creating personal paradises for their customers.

At XLNC Digital, we partnered with Lulani to create a brand that not only looked luxurious, but felt meaningful and inviting. We began by shaping a refined brand identity—from logo and color palettes to tone of voice and product storytelling. With inspiration drawn from exotic resorts and wellness destinations, we brought the brand’s tranquil philosophy to life through elegant design.

To showcase their high-end products, we developed 3D product models, interactive 360° views, and cinematic video ads tailored for digital and social platforms. We also created digital and print catalogs that matched the tactile elegance of the products themselves.

The cornerstone of the launch was a beautifully designed Shopify-based e-commerce site that captured the essence of a luxury lifestyle brand while ensuring seamless browsing, shopping, and conversion. Every asset—from site design to catalog layout—was created to empower the customer and support a smooth, premium buying experience.

Lulani’s digital launch was a success by every metric. With a strong brand foundation, immersive product visuals, and a frictionless online store, the company was able to start selling immediately—no showroom required. The user experience and content not only drove conversions but also positioned Lulani as a serious player in the luxury home space.

What began as a launch project has grown into a trusted creative partnership, with Lulani continuing to work with us for over five years. From seasonal content to product updates and ongoing brand evolution, we’ve helped Lulani maintain a consistent, high-impact presence in a competitive market—proving that luxury can thrive in a digital-first world.